Rex Eat
Food
Social Media
Webshop
Influencer
Austria
2024
REX EAT is a direct-to-consumer food brand offering meals in a jar, combining convenience with quality.
VISITABLE was responsible for the webshop, digital communication, and ongoing marketing activities, including newsletter campaigns, social media content, influencer cooperations, product photography, and community management.
Summary
VISITABLE supported REX EAT with webshop development, newsletter marketing, and ongoing social media activities.
The project focused on building a strong digital sales channel, increasing brand awareness, and creating an engaged community around the product through content, influencer collaborations, and consistent communication.
Challenge
The main challenge was to position a new food concept in a crowded market while clearly communicating product value, quality, and usability.
At the same time, the brand needed to convert social media attention into actual sales, while building trust and long-term relationships with its audience.
Solutions
VISITABLE developed a conversion-focused webshop supported by a consistent visual and content strategy.
We created product photography and social media content, managed influencer collaborations, and established ongoing community management to strengthen engagement and brand loyalty.
Through newsletter marketing and continuous optimization, REX EAT was able to build a cohesive digital ecosystem connecting content, commerce, and community.
